• MAX Insurance Agency

Customer Feature: Mr. Be’s Welcome Center

By Diane Hebdon


We just celebrated Valentine’s Day…the day of LOVE. It’s reminded me of why we love our customers. Working together, and actively listening, we learn to trust each other. That trust becomes the foundation for an enduring relationship which grows stronger through the years. For example….


Aecha Lim owns Mr. Be’s Welcome Center on Route 11, north of Harrisonburg. She has insured her convenience store with MAX Insurance Agency for six years. The store is well-stocked, has friendly staff, and their prized service is the FOOD! Amazing breakfast sandwiches, potato wedges, fried chicken, egg rolls and other goodies. She can really cook, and has taught her staff as well. Whenever I meet with her at the store, we laugh together, catch up and she sends me off with a croissant breakfast sandwich. She has become a good friend and we are grateful to have found each other. I stopped by Aecha’s home a couple weeks ago, and she shared a Korean pear with me. Have you ever tasted a Korean pear? I didn’t know what I was missing. If you are local, try the Welcome Center out next time you need to stop for gas. You won’t be sorry.


I’ve been with MAX for almost 8 years, and each year I gain more friends, by getting to know our customers. The entire MAX team is available to support each insured. We are ready to help with home, auto, farm, and business insurance. Give us a call at 800-832-4689 or email me at dhebdon@maxinsurance.com – I’d love to get to know YOU!


Aecha Lim and Diane Hebdon at Mr. Be's Welcome Center in Harrisonburg VA
Aecha Lim, owner of Mr. Be's Welcome Center, with Diane Hebdon, MAX Insurance Agency Agent in Harrisonburg, VA

A delicious Korean pear from Mr. Be's Welcome Center
A delicious Korean pear from Mr. Be's Welcome Center


Mr. Be’s Welcome Center

Address: 3833 North Valley Pike Road, Harrisonburg, VA 22802

Phone: 540-438-0825

Website with Directions: https://www.exxon.com/en/find-station/harrisonburg-va-mrb'swelcomecenter-200317392


About Diane


Wife, Mother of 6, Grandmother of 17, and Insurance Agent

Direct phone: 540-437-1658 dhebdon@maxinsurance.com

Diane joined the MAX team in June of 2013 and has over 30 years of experience in various areas of the insurance industry. She loves working with her members and helping them with their insurance needs. Spending time with her family and playing with her big golden retriever, Farley, are her favorite things to do. Diane also enjoys writing, swimming, travel, and knocking things off her bucket list. Para-sailing in Mexico and singing karaoke are two recent ones checked off.

Read Diane's Volunteer Story - Quilting from the Heart